Optimizely Review – Detailed Analysis, Pros & Cons, and Rating

by Vijay Khandekar 2,475 views0

Optimizely Review - SaaS Product Review

Let’s start with few quick questions?

  1. Are you Struggling to convert your website visitors to product users?
  2. Have no clue about where do your visitors drop-off?

If your answer is a big YES, this post is for you.

In this post, we will be reviewing one of the leading conversion optimization tools – Optimizely.

Let’s get started.

A Quick Review of Optimizely

Star Rating: 4.81/5

Price: Pricing starts from $49 a month. For higher plans, one needs to reach out to their sales team.


  • Easy to setup. You just need to paste a single line of code to get started.
  • Interpreting results is easy since they come in the form of a chart.
  • One doesn’t need to have programming skills use it.
  • One can use it to track all kind of events to learn more about their audience like – how many clicked on a particular CTA, what part of a page is getting more attention, and so on.


  • A bit expensive compared to other conversion optimization tools available in the market.

Are you still with me?


Now that we’ve done a quick, short review of Optimizely, let’s head to a detailed one to see what all it has on offer.


What is Optimizely and Why Should You Care?


“If data can win elections, what can it help you do for your business?”

Dan Siroker, Co-founder & CEO, Optimizely

The idea of Optimizely born when Dan served as the Director of Analytics for the Obama 2008 election campaign. To attract donations and new signups, he ran multiple AB tests, and that’s when he realized the pain. He learned that it is not easy to run an AB test for someone who doesn’t know how to code.

After the campaign in January 2010, he teamed up with Pete Koomen and Optimizely was born. In last 7 years, it has evolved as one of the world’s leading experimentation platforms. It offers AB testing, multivariate testing, cross-browser testing, multiple page testing, and tons of other advanced other solutions. As of today:

  • It has created and delivered more than 30 billion optimized visitor experiences (for web and mobile both).
  • More than 8000 businesses across the globe use Optimizely to optimize and increase their conversions. Few of the leading brands using Optimizely are:

Optimizely Review - SaaS Reviews

Pricing and Features

When it comes to pricing, Optimizely has three different plans:

  1. Standard: Starts at $49 a month
  2. Professional
  3. Premium

For small businesses, Optimizely has the starter plan priced at $49, but to know the pricing for other two plans, you have to reach out to their sales team. Here is a quick screenshot of what you get:

Optimizely detailed Review - SaaS Product

Let’s have a look at what you get in each of the plans:


  • A/B testing
  • Multivariate testing
  • Basic audience targeting and segmentation
  • Out of the box analytics and heatmap integrations


In this plan, along with what is there is the ‘Standard’ plan, below are the additional features you get:

  • Funnel testing
  • Advanced audience targeting
  • Custom results segmentation
  • Report annotations
  • User based roles and permissions


The top plan from Optimizely has everything the tool has to offer. In this, you get all the features available in the ‘Professional’ plan and:

  • Geo-targeting
  • Time of day targeting
  • IP address targeting
  • Third party data targeting
  • Unlimited collaborators
  • Enhanced security controls

Talking about features, Optimizely divides them in following categories:

  • Create & Launch Experiment
  • Discover Visitors Insights
  • Target Optimized Experiences
  • Integrate Data Across Platforms
  • Security and Administrative Control
  • Platform Features
  • Standard Support
  • Priority Support

Each of these categories has few features and details about their availability in the each plan. Let’s look at each category one by one.

Create & Launch Experiments

Discover Visitor Insights

To learn more about other feature categories, see this.

Use of Optimizely

Optimizely positions itself as an ‘Experience Optimization Platform.’ It helps you test two different variations of a webpage to learn which one converts well for your business.

Getting started with Optimizely is super easy. As soon as you signup, this is the first screen you see:

To start a new experiment, you need to click on “New Experiment” tab. Here is what you see when you do it.

Once you create a new experiment, you get various advanced options to customize it for better results.


The options you get to customize the experiments are:

  • Original: The Original version of your web page
  • Variation #1: Another version of your web page that you want to test with the original one. You can even create more variations of your web page as per your need.
  • Audience Targeting: It gives you two options:
    • Target your saved audience
    • Create a new audience to target for your experiment. Optimizely’s audience filter is one of the most advanced among all the conversion optimization tools available. You can filter the audience by browser, location, device, language, location, referral URL, and many other parameters.

  • Setting up Goals: It allows you to set up different goals such as- clicks, page views, and custom events.

Once you complete these 4 steps, you are all set to go live with your first conversion optimization experiment.

Optimizely can be used by any business having an online presence regardless for their niche and domain. It gives information that growth teams can use to create tailored experiences for high value targets.

Customer Support

Optimizely has two layers of support for the users.

Standard Support: This is better known as Optiverse. Optiverse is more than a support system. They call it home of optimization. It basically has three things

    1. Knowledge base
    2. Academy
    3. Community
    4. Online Tickets
    5. Enterprise Onboarding

To  learn more about optiverse, have a quick tour of it.

Priority Support: This is available as a premium service (an add-on). Users need to pay extra to avail this. With this:

    1. You get 1-hour support response times for critical issues, 24×7.
    2. Anyone in your organization can file support requests with Optimizely’s support team.

Should you buy Optimizely?

Our Answer is a resounding ‘YES.’ If you want more to generate leads and improve your bottom line, Optimizely is a must have tool.

The best part is, it comes with a 30-day free trial. So, you get a ‘Try Before You Buy’ option and if it doesn’t meet your needs (which is very unlikely), you can always switch to a competitor tool.

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